Action
Products International, Incorporated is a brand-focused, educational
toy company that designs, manufactures and markets educational,
positive and non-violent brands of toy products. We are located in Orlando, Florida.
Formed in New York City in 1977, the company was relocated and reincorporated in Florida in 1980. We
were the first, and soon to be largest distributor of
educational-oriented toys, children’s books, stationery and souvenirs
to museum gift shops.
We went public on the NASDAQ stock market in 1984, where our stock has been continually listed; ticker symbol NASDAQ-CM: APIII. We began overseas direct sourcing and importing, and some light and contract manufacturing.
In 1998 a new direction was taken by a “small step” that became a “giant leap” for our company. We
decided to discontinue the niche market distribution of products
branded and owned by larger manufacturers, and to seek our own company
fortunes in brands of our own that could more specifically address the
educational topics of our existing museum markets. This shift allowed us to take those brands to broader retail markets at our own company’s discretion. So, in 1998 we introduced our first all in-house brand Space Voyagers®. Since
then Action Products has continued to develop and acquire a core
portfolio of proprietary branded toy lines, directed to provide fun
brands that literally educate while they entertain young minds.
Today, in our 30th
year, Action Products has eight quality brands: Curiosity Kits®; I Dig™
Excavation Adventures; Jay Jay the Jet Plane Wooden Adventure System™;
Play & Store™; Space Voyagers®; Kidz Workshop™; Climb@Tron™; and Woodkits™. Products
include premium wooden toys, action figures, play-sets, activity kits,
crafts and various other playthings with strategic emphasis on
non-violent, educational and fun topics such as crafts, space,
dinosaurs, science and nature.
The company employs more than 25 people, in its corporate office in Orlando, FL and distribution center in Ocala, FL.
Currently, more than 2,000 retailers spanning North America and the United Kingdom carry Action Products’ toys including:
- Independent Specialty Toy Stores
- Specialty Chains
- Museums, Zoos, & Aquariums
- Attractions & Theme Parks
- Arts and Crafts Retailers
- Theme/Family Restaurants
- Department Stores
- Direct Mail/Catalog Houses
- Online Retailers
- Bookstore Retailers
